Licensing Opportunities

Partner with an
Iconic American
Brand

With 115 years of swimwear heritage, Jantzen is one of America's most recognized and enduring brand names, ready to be extended across categories you define.

Inquire Now
Jantzen Diving Girl
Why License Jantzen

A name that has stood
the test of time

The Jantzen name carries instant recognition, emotional resonance, and decades of consumer trust, giving your product an immediate advantage at retail.

01
115 Years of Heritage

Jantzen is one of America's oldest and most iconic swimwear brands, a name consumers know and trust across generations.

02
Global Recognition

Carried in department stores, resorts, and specialty retailers across more than 30 countries worldwide.

03
Unlimited Categories

From apparel to home goods, accessories to pet, the Jantzen brand can extend as far as your imagination takes it.

04
Dedicated Partnership

Our licensing team works closely with every partner from concept through market launch and beyond.

Brand Equity

Built on legacy.
Designed for what's next.

Jantzen is a legacy swimwear and beachwear brand that stands at the intersection of classic elegance and modern sophistication, with over a century of experience and global retail presence.

115+
Years in Business
30+
Countries Worldwide
1910
Founded in Portland
Category Potential
"Nobody Knows Bodies Better."
Jantzen Brand Promise

Jantzen revolutionized swimwear, changing the name from "bathing suit" to "swimming suit." That same pioneering spirit is what makes the brand a powerful vehicle for licensing partners seeking authentic lifestyle credentials.

Licensing Categories

The possibilities
are limitless

The Jantzen brand has the equity and versatility to translate across virtually any consumer product category. These are just starting points.

Swimwear Adjacent
Cover-ups, resortwear, beach accessories
Apparel
Activewear, casualwear, loungewear
Accessories
Bags, headwear, sunglasses, footwear
Home & Living
Towels, bedding, bath, outdoor living
Pet
Pet apparel, accessories, and gear
Paper Goods & Gifts
Stationery, packaging, novelty
Beauty & Personal Care
Suncare, skincare, body, fragrance
Food & Beverage
Branded lifestyle products & collaborations
Sporting Goods
Swim gear, water sports, outdoor equipment
Don't see your category? The sky is the limit.

We welcome inquiries from any industry. If you see potential in the Jantzen name, so do we.

Get In Touch

Start a licensing conversation

Whether you have a fully developed concept or just an early idea, we want to hear from you. Our team is ready to explore what a Jantzen partnership could look like for your business.

Direct Inquiries
licensing@jantzenbrands.com